Real-Time Visual Identity
For the 2023 edition of the prestigious Primavera Sound festival, I collaborated with LuzuTV—one of Argentina’s most influential streaming platforms—to develop their motion graphics package for the live broadcast. The challenge was monumental: designing and animating a complete visual ecosystem within a strict 24-hour turnaround.
Starting from core brand elements, I engineered the visual framework and motion dynamics for every asset, ensuring the streaming aesthetic met the standards of an international-scale event.
My role in this project was comprehensive. From the ground up, I was responsible for scene composition, layout design, and the final animation of all broadcast assets. The goal was to achieve a fluid, professional transition system that maintained LuzuTV’s signature high-energy pace.
Key Deliverables:
Opening Loop: Custom intro animation to establish the show’s tone.
On-Screen Identity: Design and animation of branded «bugs» (corner watermarks).
Transition Sweeps: Dynamic entry and exit wipes for seamless scene changes.
Visual Layouts: Screen structures for interviews and live highlights.
